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Iconic brands
& visual systems.

Brand & Content LeadSocial · Campaigns · Digital Media

Six years building high-trust brand systems, tech storytelling, and go-to-market engines for global enterprises and scaling software products across US, EU, and APAC corridors.

6+ YrsEnterprise Experience
30+Visual Campaigns
+42%Conversion Growth
Sobuj Shikder — Brand and Content Lead
Dhaka, Bangladesh

Trusted by & campaigns executed for

BMW, BMW M, Ford, KIA, Penthouse Livings, Caracole.

Background & Philosophy

Bridging tech storytelling with high-trust brand systems.

I translate emerging technology architectures and complex market dynamics into clear, compelling narratives that drive enterprise adoption.

“Design without strategy is decoration. Design backed by deep positioning is commercial leverage.”

Over the past six years, I have worked at the intersection of brand positioning, tech marketing, and high-impact visual direction. Whether crafting campaign key visuals for global automotive giants like BMW & Ford, or spearheading international B2B narratives for Vivasoft Ltd across US and European markets, my focus remains constant: building trust and driving measurable growth.

I own the brand pipeline end to end: positioning strategy, digital product marketing, visual identity systems, creator distribution, and weekly creative execution.

  • 6+ years enterprise brand leadership
  • Cross-border US, EU & APAC campaigns
  • Automotive, Fintech & AI platforms
  • Full-funnel creative & content pipeline

Brand Ownership & Strategy

Architecting unified corporate identities, strategic guidelines, and brand systems that establish trust with global enterprise audiences.

GTM & Product Marketing

Driving end-to-end B2B client acquisition campaigns, tech storytelling, and conversion-focused product marketing across US, EU & APAC corridors.

Creative Direction & Craft

Leading multi-disciplinary teams to execute campaign key visuals, automotive & tech media, resulting in a +42% pitch conversion lift.

Global corridors
North America · Europe · APAC
Base: Uttara, Dhaka — remote / hybrid
Pipeline ownership
Strategy through distribution
Brand architecture, campaign KVs, A/B validation, mentoring
Analytical foundation
MSc, Management Information Systems
University of Dhaka — data rigor alongside visual craft
Career Timeline

Professional experience — 6+ years

A track record of leading brand strategy, high-converting visual campaigns, and creative direction across global enterprise software and world-class automotive brands.

Vivasoft Ltd

Banani, Dhaka
Jul 2026 – Present

Brand & Content Lead

Jul 2026 – Present
  • I drive Vivasoft's global brand identity, tech storytelling, and multi-channel content strategy for US, European, and APAC enterprise clients.
  • Spearheading end-to-end B2B brand strategy, global client acquisition campaigns, and product marketing across Fintech and AI platforms.
  • Directing high-impact creative execution for client case studies and interactive web touchpoints to strengthen global market trust.
  • Managing visual design standards and corporate identity across international tech conference branding and digital marketing collateral.
Global B2B Brand StrategyTech Product PositioningEnterprise Campaign ExecutionCreative Direction

BMW Bangladesh

Le Meridien, Dhaka
Oct 2024 – Jun 2026

Senior Visualizer

Oct 2024 – Jun 2026
  • I spearheaded creative campaigns and visuals for globally renowned brands, including BMW Bangladesh, Ford, and Executive Machines (Apple).
  • Conceptualizing and executing impactful campaign KVs that align with brand guidelines and effectively communicate each campaign's core message.
  • Ensuring cohesive brand representation across multiple touchpoints, enhancing brand recognition and audience engagement.
  • Producing high-impact design content for digital and print media, elevating the visual appeal of campaigns for automotive and tech brands.
Creative DirectionVisual StorytellingMarketing DesignProduct DesignProject Management

Duary Media LTD

Mohakhali DOHS, Dhaka
Mar 2020 – Sep 2024

Visualizer

Feb 2021 – Sep 2024
  • Duary Media is a leading Media Buying & Advertising Agency, where I spearheaded the visual and static design department for Brand and AD.
  • Creatively developed innovative and effective design solutions tailored to client briefs and pitches, resulting in a 42% improvement in conversion.
  • Expertly managed and mentored a team of 5+ designers, ensuring the successful delivery of projects on time and exceeding client expectations.
  • Strategically designed and delivered over 30 impactful visual campaigns, enhancing brand visibility across multiple platforms.
Team LeadershipVisual StrategyDesign InnovationCreative CollaborationBrand Development

Graphic Designer

Mar 2020 – Jan 2021
  • Developed eye-catching and impactful marketing collateral, including flyers, brochures, and posters, increasing community engagement.
  • Designed engaging and on-brand social media content, boosting online presence and fostering stronger connections with the brand.
  • Ensured all design elements were aligned with Duary Media's unique visual identity, reinforcing a consistent and memorable brand.
Branding and IdentityVisual CompositionTypographyAttention to Detail
Capability Matrix

Core competencies & technical domain

A calibrated blend of brand architecture, creative leadership, visual craft, and conversion-focused delivery.

01

Brand & Strategic Leadership

High-level positioning, brand systems, and go-to-market execution for enterprise platforms.

  • Brand OwnershipExpert
  • Creative StrategyExpert
  • Brand Visual DevelopmentExpert
  • Creative DirectionExpert
02

Design & Visual Craft

End-to-end visual composition, campaign KVs, UI/UX touchpoints, and marketing design.

  • Design PrinciplesAdvanced
  • Graphic DesignExpert
  • Social Media DesignExpert
  • UI/UX DesignAdvanced
03

Growth & Delivery

Team mentorship, multi-disciplinary orchestration, and data-driven conversion optimization.

  • Project ManagementAdvanced
  • Team Management (5+ Designers)Lead
  • A/B Testing & Conversion+42% Lift

Core toolkit

Adobe PhotoshopAdobe IllustratorAdobe After EffectsFigmaAdobe Premiere ProAdobe InDesignMidjourney / AI Workflows
Growth Path

Education & certification

Education

Masters in Management Information Systems (MIS)

University of Dhaka

Hall: Sir A F Rahman Hall, Dhaka

Education

B.Sc. in Geography & Environment

University of Dhaka

Institute: Kabi Nazrul Govt. College, Dhaka

Certification

Advance Course in Motion Graphics

Creative IT, Dhanmondi, Dhaka

Certification

Professional Course in Graphic Design

Creative IT, Dhanmondi, Dhaka