SOBUJ

SHIKDER

Sobuj Shikder
Introduction — Sobuj Shikder

Visual Strategist
& Brand Designer

With 6+ years of experience, I specialize in brand identity, creative strategy, and future-ready design. I transform complex ideas into immersive visual narratives.

About Me

A dynamic Creative Strategist and Senior Visualizer with over 5 years of experience transforming high-level brand strategies into impactful visual campaigns.

Specializing in brand identity development, custom illustration, and mobile-optimized digital content, I combine artistic vision with data-driven strategy to elevate global brands.

Known for pioneering AI workflow integration to maximize design efficiency and output. Based in Dhaka, Bangladesh.

Core Focus

  • Strategic Campaign Planning
  • Brand Visual Development
  • Visual Storytelling & AI Integration

Professional Experience

BMW Bangladesh

Le Meridien, Dhaka

Oct 2024 – Present

Senior Visualizer

Leading the creative direction for BMW Bangladesh's marketing campaigns, including launch visuals, digital assets, and brand-aligned content for the luxury automotive market.

Impact:

Ensures all Key Visuals (KVs) aligned with brand guidelines while maximizing audience engagement.

Focallure Bangladesh

Uttara, Dhaka

June 2022 – Sep 2024

Senior Visualizer

Led visual strategy for 15+ product launches and executed over 50+ high-impact visual content pieces.

Impact:

Driving a 60% increase in online engagement and a 25% sales uplift during launch phases.

Duary Media LTD

Mohakhali DOHS, Dhaka

Mar 2020 – May 2022

Visualizer / Graphic Designer

Mentored a design team of 5+ and developed innovative design solutions.

Impact:

Resulted in a 42% improvement in conversion rates.

Core Competencies

Creative Direction

  • Strategic Campaign Planning
  • Brand Visual Development
  • Visual Storytelling
  • Team Management

Technical Design

  • UI/UX Design
  • Motion Graphics
  • Typography
  • Layout Design
  • A/B Testing

Tools & Software

  • Adobe Photoshop
  • Illustrator
  • After Effects
  • Figma
  • Generative AI Tools
Growth Path

Education & Certification

2025

Masters in Management Information Systems (MIS)

University of Dhaka

2022

B.Sc. in Geography & Environment

University of Dhaka

2020

Advance Course in Motion Graphics

Creative IT, Dhanmondi, Dhaka

2019

Professional Course in Graphic Design

Creative IT, Dhanmondi, Dhaka